Search Engine Marketing

What Is SEM (Search Engine Marketing)?

We all know of Google, Yahoo, MSN, Bing, Facebook, Twitter, Yelp, YouTube, CitySearch, TripAdvisor, and so many more. SEM is the management of all of these Search Engines and Directories to ensure all your company’s information is branded, relevant, correct, and has a unique eye appeal to attract prospects. In other words web presence optimization.

SEM is also the management of a business’s online reputation, which consists of ratings, reviews, mentions, tweets, and comments. One bad review could send business to the bottom of a popular search term for their industry, or a low rating may send a prospect to hit the back button and call a competitor. On the other hand, a great comment on Twitter may send you 100’s of new customers like word of mouth and this is why search engine marketing is so important.

When choosing an SEM company to handle your internet marketing and online web presence needs be sure of the following.

  • that they have a reputation management system in place
  • that they have the ability to monitor ratings, reviews, mentions, tweets, and comments across all Search Engines, Directories, and Social Media Sites
  • that they themselves don’t have any bad ratings, reviews, mentions, tweets, and comments
  • that they have test case scenarios for you to review their work
  • that they are registered and in good standing with the Better Business Bureau
  • and that they have done a good job branding and representing themselves

Search Engine Marketing is online advertising, web presence optimization, and reputation management of a business in order to attract new prospects and increase profits. Therefore, whether you are a small business needing local marketing or a large corporation with national goals your reputation is your business. Look to a professional Reputation Management company to engage your market and manage your web presence optimization for maximum profitability.